I launched a niche SaaS business in 2017 and sold it for mid-8 figures in 2020. I'm here to help you in your journey to achieve financial freedom while having fun doing so.
Your Business: There is No Better Time Than Now
Six or seven years ago, I sat around a table at a local coffee shop with a group of aspiring entrepreneurs. At the time, I was just starting to design my SaaS product and was having some success building an email newsletter through organic Twitter posts.
The feedback on my content was encouraging, and my subscriber count was growing daily. Despite the challenges of building the SaaS product as a non-technical founder, this growing list gave me the momentum I needed to push forward.
During my caffeine recharge that day, I shared my early content marketing successes with the group. Another founder mentioned he also had content marketing on his to-do list. When I asked why he hadn’t started a blog or newsletter yet, he responded that they were still in the content marketing “planning” phase.
I advised him to start immediately. At the very least, it would help him consolidate his thoughts on the market he was targeting (building a financial benchmarking SaaS tool using accounting data). Though hesitant, he conceded.
At our meeting the following month, I shared that my email list continued to grow and how I relished sharing insights with my audience. I then inquired about the benchmarking company founder’s content marketing efforts. He replied, “No, our planning was overshadowed by something much more impactful”…
That “something” was leasing a 5,000 sq ft office for a company without a product or customers.
A year later, they desperately tried to sublet that space, having never launched their SaaS product. Meanwhile, I launched mine to an eager list of leads, generating $50k of ARR on the first day.
Throughout my business journey, I’ve met numerous professionals. But one trait consistently distinguishes the successful from the rest: a bias for taking action.
I’ve long wanted to share my business insights, as I am in this newsletter. For reasons I can’t pinpoint, I hesitated. But no more.
“If you were waiting for the opportune moment, that was it.”
This quote has become my motto and I think of it daily. There is no better time than now to start your journey, as I'm doing with this newsletter today. Join me!
Nerd Out on Business
I launched a niche SaaS business in 2017 and sold it for mid-8 figures in 2020. I'm here to help you in your journey to achieve financial freedom while having fun doing so.
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