How to Succeed in Business? Build the Company You'd Want as a Customer!

I’m a huge advocate of talking to customers to ensure that you build a product that they and the market wants.

But there’s something even more powerful than in-depth customer research….

Build the company you’d want as a customer.

This is exactly what Steve Jobs and his team at Apple did with the Macintosh. See below for an expert from this 1985 (interview)[] in Playboy.

We think the Mac will sell zillions, but we didn’t build Mac for anybody else. We built it for ourselves.

When building my SaaS product, I had a consulting practice serving the niche in which my software played. While I wasn’t exactly the end customer, I had intimate knowledge of what they needed and how they thought.

If the product I was building was going to fail, I’d simply use it to streamline my consulting practice.

If you can, you should “one up” me and be the customer you’re hoping to serve!

Nerd Out on Business

I launched a niche SaaS business in 2017 and sold it for mid-8 figures in 2020. I'm here to help you in your journey to achieve financial freedom while having fun doing so.

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